Docol

Vision

To be a brand recognized both nationally and internationally for offering innovative, high-quality, environmentally friendly products, distributed widely and effectively, and for its strong commitment to profitability and sustainable growth, aiming to contribute to a positive and lasting impact on people’s lives and the planet.

Mission

To promote and contribute to the conscientious use of water, through solutions that combine innovative design, comfort, superior quality and state-of-the-art technology, in order to generate value for society, our employees and shareholders. Together, we aim to create a sustainable and balanced future where every drop counts and every choice makes a difference.

Values

Protagonism, agility and control, simplicity, empathy, experimentation, excellence, standard and merit. These pillars guide our actions and reflect Docol’s commitment to creating solutions that make a difference.

Protagonism
We encourage proactive, responsible and leadership attitudes in order to positively influence the work environment.

Experimentation
We encourage constant innovation through exploring new ideas and approaches, analyzing risks and valuing learning.

Agility and control

This reflects our ability to respond quickly to changes and efficiently manage processes, balancing flexibility and responsibility.

Excellence
We are committed to the continuous pursuit of improvement, attention to detail and superior results.

Simplicity
We value clarity and objectivity in communication and in our processes, seeking efficient and uncomplicated solutions.

Standard
We define and maintain high levels of quality and performance, aiming to ensure consistency and reliability in all deliveries.

Empathy
We cultivate understanding and respect in order to promote a healthy and collaborative work environment.

Merit
We foster a culture of fairness and equity, which aims to recognize and reward individual performance and contributions.

Our proposal / Our ideal / Our objective

To be a brand that transcends functionality by creating products that celebrate beauty, innovation and sustainability, transforming our daily relationship with water. To work toward a more conscientious and connected world to build a future in which quality of life goes hand-in-hand with respect for the planet.